If It’s A Win-Win It’s #SPN!
Win-Win is a basic concept, so a lot of people are really starting to get it. In this blog, we will cover win-win marketing and win-win networking. This material can change your life, so take it seriously and please feel free to contact us with questions.
The #SPNgroup on LinkedIn is how the Service Professionals Network #SPN project got its start. Mike O’Connor began the #SPN project, so he could help promote good causes and people. That mission is the same today.
The only real rule in the #SPN project is the Golden Rule. The #SPN project has three social media groups that all offer their own advantages.
Join the Service Professionals Network (#SPN) social media groups on LinkedIn, Facebook and create an account here.
These groups are full of small to large business owners and entrepreneurs from around the world. Shopping our Amazon links help SPN help others.
What is Win-Win marketing? How does it work?
Win-Win marketing is not as hard to figure out as it may seem. There is strength in numbers and people can build much large social media audiences by joining social media groups like those in the #SPNproject. Join the Service Professionals Network (#SPN) social media groups on LinkedIn and Facebook.
Joining the #SPN groups is not enough though. You also have to share content and engage with the content of others. The place where most people fail in social media is the act of reciprocity. It is one thing to share great content, but why should people care?
Sam Hurley with OPTIM-EYEZ is the master of it paying back social media love as you can see through his Twitter feed. The guy didn’t even have a website, but he had a growth mindset, so he became the number one digital marketing expert in the world. Sam was featured in Forbes, Entrepreneur, and Inc. all without even having his own site up. He did this by working hard, providing value and also by playing the win-win game. His growth is built on a foundation of kindness and playing well with others.
Therefore, it should be no surprise that he is a big inspiration behind the term win-win marketing.
People want to know the difference between win-win marketing and win-win networking, so here we go. When you are marketing a good cause or a company that is promoting a good cause you’re practicing win-win marketing. There is an immediate mutual benefit between two or more parties in win-win marketing.
With win-win networking, the reward isn’t immediately financial or necessarily relating to business. Win-Win networking happens when two or more parties began a relationship that isn’t based immediately off the bottom line.
When you’re engaging on a social media post that doesn’t directly lead to improving your business, then you’re networking. You are also helping your contact with their marketing. You’re helping them win in a lot of ways. When that person comes back and engages on your social media posts, then they are helping you win.
With Win-Win networking different parties are engaging at the same events or on the same social media posts. That doesn’t mean they share a mutual interest other than helping each other through networking.
Let me know your thoughts by tagging me in the comments or sending me a message. Thank you!
About Michael (Mike) O’Connor
Mike is the creator of the Service Professionals Network social media project. Mike is also a consultant and content writer for Crushing B2B and a marketing partner for Monat. Please feel free to contact mike anytime.
Check out Mike’s profile to connect with him on all the other major social media platforms. Mike likes to help others and enjoys making friends with all types of people. Create an #SPN account so you can send Mike and many others a friend invite.