What Is The SPN Project? History & Goals Of The SPN Project

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A lot of people have been asking “What is the SPN project?”, so I’ll try to share as much of the history & goals of the SPN project here as possible. My goal is to do it without making you want to stab yourself in the eye with a fork.

Make sure to check the “Social Media & Open Networking Tips” at the bottom.

One of my first SEO clients was my brother’s Chicago water restoration company.  His site is doing great on Google, but a competitor is also doing really well on key terms. In fact, their LinkedIn company page was beating us in a few spots.

Investigating the water restoration company page takes me to the profile of their CMO. His title and summary refer to things like Open Networking, ONA and LION.

I’ve been an network marketer outside of LinkedIn for years, so I got curious enough to do a little research.

LION on LinkedIn stands for Leading International Open Networker. ONA stands for Open Networking Alliance. There are also several LION groups on LinkedIn, so people give the term a lot of different definitions.

Basically, declaring yourself a LION means you promise not to mark someone IDK or SPAM.  However, it doesn’t mean you have to connect with everyone that sends a LinkedIn invite.

His summary shows that he gets a lot of views on LinkedIn, so I went onto check his recent activity. He is active in groups and promotes his company page a lot. I basically spent two weeks just researching different people and techniques to use on LinkedIn.

A lot of what I saw was crap that written by people that really had no clue what they were speaking about. I got tired of reading crap that just made me have more questions, so I decided to look for the open networkers with the most connections.

How To Produce Views On LinkedIn Networking

I found an open networker, Paul Lemmens, with over 50k 1st level connections, when I first started networking on LinkedIn. (There no 30k 1st degree connection limit at the time.)

Paul was running his “CONNECT SUGGESTIONS” project (CSP) at the time and he was also one of my first connections.

Paul was a networking coach that was highlighting his awesome connections on his personal LinkedIn profile. He would highlight a connection by adding them to the project section of his profile and making a social media post about it. He would go on to thank everyone that would comment or share his post, so more  people would comment and share.

The more highlighting and thanking people for sharing content the more views you get. I caught on to this little strategy watching Paul, so I apply it to my social media networking too.

I began to basically like, comment and share everything that Paul would post, so people began to send me invites. Half of my social media time would go to CSP.

I also would spend half my time curating and creating content that I thought was great.

Constantly engaging with others social media marketers on their content makes it no problem with getting views. People tend to return the favor on social media, so engage to get people to engage on your content.

I got over 16k connections on LinkedIn within a few months by using these strategies.

The History Of The SPN Project:

Eventually, Paul ask me to lead a branch of CSP. I wasn’t really into networking just to get LinkedIn famous, so I would turn him down….a lot. Months went by and still Paul ask me to start a branch of CSP, so I would agree on one condition.

My branch of CSP was different, because I refuse to highlight people just for being the most ruthless salesperson. I want to highlight the people that had a positive impact on other people.

The ruthless business people and the media sharks don’t need my help.  I help different charities like CONNECTING with Love though by getting a few more people to look at them. Starting the SPN project makes that even easier.

Over 70 different exceptional people are on my LinkedIn profile  as part of SPN project (under the skills section in the accomplishment tab).  The success of the SPN project leads to the SPN group.

The SPN group was formed not long after Paul retired from social media and disbanded CSP.

The SPN Project Just Keeps Growing

The LinkedIn group and the SPN project in general keep growing, because we help people build their personal brands while also contributing to some of the best charities out there.

I plan on continuing to highlight Global Superstars on my profile, FYI smartlist and many other different ways as I go. It’s important to say thank you and encourage others to keep doing good things.

(I know that this is getting long, so take a break and look at this baby dancing)

Goals Of The SPN Project
URTFC & the SPN project help people build self-worth.
The seeds we plant today grow tomorrow. We can change the future.

The goals grow and become more ambitious as the SPN project grow. I originally had no ambition of turning SPN into a work from home opportunity.

However, the more the other goals and the groups on LinkedIn, Facebook and Google+ grew the more it seemed right to start a home based business. I really have always been a much better entrepreneur than an employee anyway.

Now, I don’t want to grow rich running the SPN project, but I want to live comfortably and do my own thing, so I made the decision to donate over 50% of any profit that we make from SPN directly to URTFC.

URTFC has promised to donate over 90% of those funds directly to other charities and people in need as voted on by members of the #SPN project on a quarterly basis.

We plan to make our first donations after the first quarter of 2018. Please join the different SPN groups and make sure to make your charities be known.

How FYI helps Social Media Marketing

I’ll be using my FYI accounts, the SPN groups and other social media channels to drive traffic and raise funds through affiliate programs like Amazon, so using our SPN shopping links anywhere online contributes to different good causes around the globe.

I eventually want to start doing a lot of traveling to actually meet as many of my open networking connections as possible. Pictures and notes will be taken, so we can share the stories with the #SPN project members. The goal here is to meet people and get to know first hand the best ways we can help with local causes.

I don’t want to be on the board of directors or be a founder of my own charity, but I think it’s important to give back and pay-it-forward as much as possible, so my focus will remain the same. Make a living and raise funds for good causes through social media, SEO and open networking.

Anyone that joins the #SPN groups and engages with the other members in a positive way will know that they’re appreciated, because we support our #SocialMediaBuddies.

5 Awesome Social Media & Open Networking Tips

  1. Pick Your Battles: Make sure to avoid flare subjects like Race, Religion and Politics. There are a ton of great causes and people that you can help without tanking your brand. You also want to avoid negativity and drama, so ignore what you can and address only what your conscious demands. My buddy, Sam wrote a great article on this: How To Destroy Your Brand Reputation In 9 Easy Steps.
  2. Engage With The Right People: Personally, I like to engage with inspiring people and people that are rocking social media. I don’t care what big company calls you an influencer, because the real influencers pay it forward. Look for the people that will help you and engage with them.
  3. FOCUS: Don’t try to bite off more than you can chew and don’t promise more than you can deliver. The people that really dominate on social media tend to do so due to their ability to focus. Choose one or two social media platforms you like and best fit their goals. Consistent effort make a big difference in the results you can expect. However, you have to make sure you focus on engagement, trends and the message you’re sending out to the world.
  4. Keep It 100%: You hate phonies, right? So does everyone else. Look, if you want to be a social media rock star you need to realize some people are going to hate you no matter what. It is better to be hated or LOVED for who you actually are. Everyone has an audience, so find yours.
  5. Learn From Mistakes: I research before I dive into social media to limit my mistakes, but I still make them everyday. I also don’t fear making mistakes, because every mistake is a chance to learn.
  Bonus Social Media And Digital Marketing Tips In This Video:

Thanks for reading and feel free to contact us anytime.

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Author: Mike O'Connor

The Service Professionals Network is here to help you grow and build a better future. If it's a win-win it's SPN. We have one rule...the Golden One. Join this site to meet amazing people, learn new things, build your brand and help others. Contact me directly anytime and have a great day!

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