Four Simple Tips to Improve Your Sales Performance

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Four Simple Tips to Improve Your Sales Performance

Are you looking to step up your sales performance?  Seriously, who doesn’t want to win more deals?  I am always looking for techniques to help increase my sales in a given month to blow past my quota.  The cycle repeats every month.

Seasoned sales professionals are always looking for ways to improve their sales performance. The business world continues to evolve, so we must adapt or chance being left behind. The more up-to-date we are on technology and changing times the better our sales performance will be.

In a world full of information, it can be hard sometimes to extract the most helpful tips to propel forward in better ways.  Relax, as this article contains four simple yet impactful strategies you can incorporate to achieve better results moving forward.

Icebreakers and Rapport Building

First, you simply can’t rush to get to home plate. To score, you need to slow your roll just a bit. I know the time is ticking and you need sales now. We all do. To get better results, you need to take a moment and get to know your prospect. You’ve heard, “they don’t care how much you know until they know how much you care” before right? This profound truth is paramount to successful selling in our world today. Sensitivity and perceived disrespect are at the high end of the proverbial pendulum. You can lose before you get started if you come off as too aggressive.

People will respond to your desire to show them what you have to offer if they know you are not just in it for yourself. You have to let them see you as a real person before they will open up to you. Humility and staying humble will help with this approach. You can be confident and not be arrogant, so be mindful of your nonverbal communication too. Small changes in how you build rapport and use your body language can have a huge impact on your sales performance.

Do some research before a sales meeting with a prospect so you have ideas on how to break the ice. Check out the social media profiles of your potential clients before you engage with them. You can brush up on what makes them tick and perhaps discover their goals.

A little research can also help you avoid potential landmines too. Don’t feel bad about using public information to improve your sales performance. You are simply adapting to the new information available at your fingertips. Use everything you can to help establish a new professional relationship. Be authentic, remember to smile and don’t talk too much.

Talking less will help your sales performance

We tend to focus far too much on ourselves and our product or service when speaking with potential clients.  Instead, we need to get them to talk to us about what they want and like.  We can tell our friends all about our day and what we like after work is over.  During work, our role is to talk less and listen more, so we know what to say when it’s time to speak. Listening more and talking less is the best way to improve your sales performance in a hurry.

Doors can shut or open wide depending on how we use our verbal communication.  The same is also true of our nonverbal communication. If you want to win more deals, ask questions. Make sure to be a good listener when the potential client is answering your questions. It is so important that your nonverbal cues tell the client you are paying attention and care.

Learn to let your audience do the talking and watch their excitement build as they let you see inside.  This method of questioning will help you further develop rapport too, if not establish a budding friendship. Making friends with your potential clients makes improving your sales performance a whole lot easier.

So how do you apply this technique effectively? Give it about ten seconds after asking a question and the potential client quits speaking before you continue. An awkward silence sometimes leads to the gateway of success as your new friend opens up.

Use open-ended questions to get as much from them as you can.  Sure you need to be mindful of the clock, but if you talk more in the conversation than they do, you have lost.  Basically, you can learn to win more by saying much less.   When it comes to sales performance less is often more.

Benefits to the Potential Client Make the Difference

After you break the ice and discover how to help them specifically, you now are ready to use closed-ended questions and speak in sentences.  You can now start leading your new friend to the solution to their problems.  To gain the most traction, use your words in ways that clearly highlight the benefits your solution offers.  Try your hardest to keep it short and sweet.  Remember to keep terminology simple and your message will hit the mark.

Please don’t discuss feature details, or talk about specifications at all.  Instead, tell them how a feature will help them.  Starving sales reps focus on the product.  The best sales performers adapt.  Your clients’ interest lies in what you can do, not how you can do it.

Show the Win-Win to Close the Sale

Breaking the ice, building rapport and sharing the benefits that will help your potential client are key to increasing your sales.

You won’t win, until you show them how to win.  Are you currently struggling to add sales, but unsure of why your prospects are choosing your competition?  Do you want to know why they are not choosing you?  Many deals are won or lost based on emotion and logic.  Losing deals can come down to simple comprehension of how the purchase helps.

The vendor with a better relationship and the one who explains their value proposition better, will win most sales bids.  If you are losing more often than you win, you should look at the value you are offering.  Consider how well you are explaining the impact implementing your proposal will make.  You might have developed a great solution but need to improve your method of sharing it.  Are you showing them how they will win?  Can they see clearly how you both win when they sign with you?

Clients don’t want to be sold.  Clients want to buy things that help them!  Build excitement, add value, paint the picture of how you will help them get what they want.  Too simple?  No, it’s simply brilliant.  Apply these techniques and close more deals.

SPN Contributor: Ira Bowman

Ira is a proud member of SPN, the founder of #projecthelpyougrow and a 20 year business to business sales professional. As an Account Manager for Californa Surveying & Drafting Supply, Inc (CSDS) and a happily married man with eight children, Ira never lacks for things to do, but writing is one of his passions and helping people is always a top priority.

Other SPN articles with LinkedIn tips

LinkedIn Networking Tips: What’s In It For Me?

How To Use LinkedIn

Win-Win Marketing & Networking

*SPN would also like to thank this month’s sponsors Cottage Corp & GW DISTILLERY.


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