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  • Profile picture of Craig Fry
    Craig Fry A Lapel Pin: Memory Trigger A lapel pin can’t speak or even make a noise; but it can tell quite a story. Best of all, it’s your story, your experience, your emotion. How did I discover this? Well, I knew it all along, but it became more real as I started using LinkedIn. The idea of a daily LinkedIn lapel pin post surfaced in my mind. PinProsPlus makes thousands of different unique pins every year, so why not post a picture of a different lapel pin every day. If a picture is worth a thousand words, then showcasing images of pins should speak volumes about what we do. More importantly, it allowed me to be different, stand out, and promote pins in a non-pushy salesman sort of way. So, each day I looked through my pictures of sample lapel pins and always settled on one that made me think of a story, a thought, or an idea. In other words, the pin resonated with me. I would then post the picture and tell the story. And people responded. How did people respond? They didn’t respond in the way I thought. They responded with emotion and unique stories of their own, which of course were triggered based on the picture of the pin. I realized more so than ever that pins tell good stories or conjure up emotions in people, and that was a powerful insight. A single pin has multiple stories to tell, because each person has different experiences. Over time as I looked through my lapel pin pictures, I realized that the ones I skipped over were ones that had no effect or no story for me personally. So, I didn’t post them. But occasionally, when I had no choice, I would post them and was amazed at the stories they elicited in others. Do You Feel the Power of the Pin? I have always believed my slogan, “I help promote your story with Custom Lapel Pins.”, but that belief was becoming even more real as I was hearing the stories being told by you. I posted a “SKIS” pin and heard: “Me and skis have a love/hate relationship….” “sounds exactly like my experience skiing! Snow plowed….then slow.” Or the “Vienna Sausage” pin. “I hate them. My husband buys them to snack on and I secretly feed them to the dog LOL” “I LOVE Vienna sausages!!! Yummy!!” Or the “Golden Gate Bridge” pin “it was a symbol (to me) that I was where I wanted to work and live” “I know that bridge well” Or the number “9” pin “In numerology, my life path number” “I love the number 9, always had it on my backpack, just seemed to be the right number” Or the black cat sitting on a stack of books pin “Books and 4 legged friends, I couldn’t live without either” “My granny had a black cat always sitting on the books” Those are snippets of stories and emotions that individuals began to remember in their mind. You begin to see the power of the pin. I have examples in my personal life. My wife has 2 pins sitting on the dashboard of her car – “ELF” and “I Love My Husband”? The ELF pin is her initials and how can you not get excited about your own initials and also the fact that she loves the movie “Elf”. And the “I Love My Husband” --- well enough said. Lapel pins really do tell a story; because, they remind us of experiences, events, stories, and memories from our own life. Like a song, a sound, a smell, a location, a pin triggers memories. Memories that come to life just by looking at the lapel pin. How do you use lapel pins in your business? Is it just another promotional give away? Or, is it viewed as a tool to create a memory for a customer about you and your business? Real Life Examples. I’ll finish with two specific examples of customers using lapel pins to create a memory unique to their business. First, is Kimberly Hambrick and her podcast: “Leave the frustration. Take the cannoli”. Kimberly invites guests to participate on her podcast and tell their story. At the end she thanks each guest and presents them with a custom made “Cannoli Pin”. The pin depicts an image of a cannoli with the words “Leave the Frustration. Take the Cannoli”. That pin will always trigger memories of Kimberly and their experience on the podcast. You begin to see how Kimberly has created a memory trigger for her business. Second, is a California company A-C Electric. They have created a tradition of giving a uniquely designed pin for each of their company events such as Christmas parties, Halloween parties and summer picnics. Employees enthusiastically look for the pin at each event and collect them all. You can imagine the positive feelings this generates about the company and the memories and fun times they have with each other. It is a simple offering, but a powerful trigger for positive memories and feelings. The employees love it so much they won’t allow the company to end the tradition. So, do lapel pins tell stories? I say yes, and hope you believe it too. How can we tell your story in a lapel pin? Visit our website: www.pinprosplus.com
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    John Tearing someone down will never build you up. #truth
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  • Profile picture of Don Williams
    Don Williams In business, you shouldn’t just be working with your brain. To succeed in building customer relationships and growing your brand, you must also be willing to work with your heart. Traditionally, planning a customer experience strategy starts with the brain and then followed by implementation — or action. The downside of this is that customers often see you as a cold and distant brand. Why? Because the experiences you offer them do not reach the heart. When you romance your customer and plan your strategies with your heart, you add little things that make the overall experience unique. These little things won’t go unnoticed. As a result, customers value their transactions and interactions with you. Your personal touch encourages them to do more business with your company. Do you see how this can help improve your brand? Would you like to connect more with your customers? Understanding the principles behind #RomancingYourCustomer could help! You could start here: https://donwilliamsglobal.com/books/
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    Nick Dorsey "Working hard for something we don't care about is called stress; working hard for something we love is called passion" -Simon Sinek
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    Mike O'Connor This wil be even more true tomorrow.
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    Kelly Sorry...not sorry
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    Jillian Ambrose We all should incorporate this into our homes. It would make such a huge difference for the environment.
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  • Profile picture of Katja Geršak Hernandez
    Katja Geršak Hernandez "Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life." (Amy Poehler) Wishing all my #SPN friends a wonderful day!☀️
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  • Profile picture of Hiram Figueroa
    Hiram Figueroa Today I am grateful for a new life,1 in which my prayers r those of thanksgiving. My prayer time is more 4 listening than 4 talking. I know today that if I can't change the wind,I can adjust my sail.I know the difference between superstition& spirituality.I know there is a graceful way of being right,& many ways to be wrong. Have a blessed day. “Success without fulfillment is the ultimate failure.” "Develop success from failures. Discouragement and failure are two of the surest stepping stones to success." - Dale Carnegie When you worry about something, you are using your immense power of imagination negatively. You are imagining the worst, and as you imagine the worst, you are bringing it to you. When you are excited about something, you are using your power of imagination positively. You are imagining the best, and as you imagine the best, you are bringing it to you. What can you imagine that excites you?
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    aaron kurasz It was a good day!
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    sherilally #truth
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  • Profile picture of Ira Bowman
    Ira Bowman Would love some support on my article if you are open to it. Find it here: https://www.linkedin.com/pulse/make-december-remember-ira-bowman/ and thank you!
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    Brian Ambrose This made me smile...
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    Dallas Wade From our show last night. Please feel free to follow me on #Instagram! https://www.instagram.com/p/B0Yy1Npp7ie/
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  • Profile picture of Craig Wasilchak
    Craig Wasilchak Here are 5 phrases that will kill your business: https://www.linkedin.com/pulse/5-phrases-kill-your-business-craig-wasilchak
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