ARE YOUR CUSTOMERS AFRAID TO BUY?
One of the keys to sell more is to bring and to solve in the present the past and the future of the client.
This is, our fears of the future and frustrations of the past are the ones that often prevent your customers from buying.
In this sense, rather than looking for what motivates the clients, sometimes the point is looking also for what discourages them, whose roots are often in the past and in the future, in the fear of not making mistakes or not making the same mistakes again.
It is necessary to overcome this mistrust, this fear of being deceived. It’s all about reducing the fear of making mistakes that we all have as customers. About minimizing the risk.
Put yourself in the shoes of your clients and try to discover their past and future fears and above all, how can you help them reduce these fears?
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