• Bernie Fussenegger posted an update 4 months, 2 weeks ago ·

    The Power of Twitter – engaging, listening and building long-term loyalty

    How are you using Twitter today with your brand? Are you just pushing out messages and not engaging or listening? If you are just pushing out messages, you are missing the power of Twitter.

    Twitter on the surface looks like a great channel for getting news and updates on current events, which is true for the most part. But, it is a great channel to listen, engage and becoming part of the conversations in which your audiences are in.

    Don’t think sales, but think long-term loyalty and engagement. Be top of mind when someone is ready to purchase from you, not because you used Twitter for sales, but because you built a relationship.

    Be a thought leader – Build community and loyalty with your followers by providing value and a reason to follow along with creating content that is engaging and creates conversation. Listen to your audience and engage back – ask questions and act on the feedback you receive. Twitter can be a real-time tool for what is working and what is not working.

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