Happy Employees Create Happy Customers

Happy Employees = Happy Customers

Rewarding and keeping your employees happy has a direct impact on your customers. If your employees are taken care of, respected, empowered and trusted, they will pass that along to your customers creating a better customer experience.

Building a strong culture is more than offering free drinks it is about you as a person, pushing you to achieve a greater good and the freedoms to do that.

The culture is one where it is company-wide, supported by leadership and something that is natural and not forced. As part of that culture, employees have a clear career path and advancement opportunities are everywhere. The culture should also challenge you to be a better person both at work and outside of work.

Part of the culture is also being part of the team where everyone is working together, challenging you to be a better, supporting each other and encouraging each other to achieve the team and personal goals.

Some examples of organizations that have a great culture, that ultimately touches their customers; Texas Roadhouse, Chick-fil-A, KFC, Nike, and Starbucks.

We all strive for that harmony that keeps the company moving forward – sometimes it is the little things outside of bonuses, perks and paid days off that will make a difference for your teams.

Some of the little things that go towards building fun and rewarding culture are included below.

Create a Career Path

Nothing worse than being in a job that is a dead-end. Create a career path for each team member so that they have something to work towards. When they have reached the next level, reward them with a promotion or raise. Growth in a department means a lot in the end.

Empower Your Employees to Make Decisions
Empower your employees to make decisions – you hired these talented individuals for a reason, now let them do their jobs and make the decisions that are necessary.

Applaud and Celebrate Their Efforts
People like to receive recognition for a job well done. Make sure you take the time to applaud the team or employees for those efforts.

Build Ownership
Let your team members build ownership with their positions, their decisions and the projects they are working on. Once they begin thinking like an owner, they will make better decisions for the benefit of the business.

Celebrate Birthdays and Anniversaries
Like a birthday, the work anniversary is also something that should be a big deal. Bring awareness of this at the 1 year, 5 years, 10 years and so on – you can also do a notification each month as employees celebrate their work anniversaries.

Support Community and Volunteer Opportunities
The ability to volunteer in one’s community is something that employees will value, have pride and really showcase the brand/business they are working for. It allows them to give back to causes that are important to themselves.

Make Work Fun/Create a Productive Atmosphere
Work doesn’t have to be boring and to the grind in order for people to get things done. It is good to break up the day and weeks with outside events or even events/games within the office. Make the work-space fun and inviting.

Give Free Passes as Rewards
Most employees have a set number of days off they are allowed. Do something special for holidays or events where you can give your employees off a day where they don’t have to use their days. Set up incentives during the summer that is they pass a certain goal, they can get Friday’s off. Make it fun but not so hard to achieve.

Keep Them Informed
The sharing of information and the passing of information down is important in helping your employees know what is going on with the business – it will also help them make decisions based on the information that is passed down. Nobody likes to work in the blind and your team is no different.

Ask For Their Input
When you ask your team for their input, they are more likely to accept a business decision more readily than if they were not asked their thoughts or opinions. This will also give you insight from other team members that have a different perspective that you do.

Flex Hours
Be flexible with work hours when things come up such as a doctors appointment or a kids lunch at school. So jobs do require that your employees are there at certain times, but it is ok to be flexible with hours with important life opportunities outside of work.

Welcome and Encourage Family into the Office
Your employees family should be encouraged to come into the office. It is always good to meet someones significant other, their kids and so on. This gives you more to talk about than just work.

Don’t be afraid to think outside the box when it comes to your employees – there are many things you can do to build a positive culture! It starts with leadership and it is supported at all levels.

Happy employees are a productive employee, which create happy customers!

Bernie Fussenegger

Bernie Fussenegger

With more than 25 years of experience in marketing, Bernie is a Director of Digital – Customer Identity. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders —  all while delivering measurable ROI to the business. All comments, opinions, feedback, and views are his own.

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Bringing Your Brand And Customers Together With Geofencing

Bringing your brand and customers together with Geofencing

by Bernie Fussenegger SPN

 There are many industries that can benefit from Geofencing, but today, I’m going to focus on Geofencing and Marketing.

What is Geofencing

To get us started, Geofencing is a location-based tool that gives brands or marketers the ability to define geographic areas.  Geofencing also provides the ability to message customers as they enter or exit the defined geographic area. 

The Geofencing software interacts with your Native Apps via the app SDK (iOS and Android) to deliver the message to the customer.

Geofencing has two types; active and passive. Active is when a customer has your app open and passive is running in the background collecting data.

Geofencing example

Benefits of use Geofencing

Geofencing can be a competitive advantage when you are up against strong competition. The tech can also be used in many industries such as QSR, retail, florists, stadiums, and automotive/car dealerships, to name a few. This tech will also allow you to:

  • put your locations to work for you.
  • conquest customers when they are at a competitors location.
  • create customer segments and then to target those segments with messages and offers that are relevant.
  • push messages based on past behaviors or past orders – this can really be set up to trigger off any number of set criteria.
  • collect data on your customer to use later. Now, you don’t always need to take action when a customer is at your location.
  • increase customer retention of the App.
  • do more than just an alert. The tech is smart so it uses customer data to send the right messages at the right time.
  • send an entry/exit message to customers.

Type of message you can send with geofencing include

  1. Alerts
  2. Notifications
  3. Offers/promotions
  4. Branded messages
  5. Personalized
  6. Targeted
  7. Display content

Information you can gather

There is so much information you can gather and learn from your customers from their behaviors

1 – Determine your customers home and work locations

2 – Determine if your customer is traveling

3 – Sales data

4 – Behavioral data

5 – What stores are performing better

6 – What customer segments are performing better and what message is driving action

7 – Determine who your customer is and tie the App data into your overall data to get a full 360 view of the customer

Geofencing Example

Walgreens is a great example of how geofencing works. I was driving past a location recently and got the following push notification saying I was nearby and to stop in.

Check out Walgreens for deals

Was this creepy? Maybe five years ago it would have been, but not in today’s digital age.

 It did several things including:

  • Let me know I was close to a Walgreens thus creating awareness.
  • Got me to open the app to see the coupons and my rewards which were targeted for me.
  • Trigger my thinking of what I actually need to buy.
  • Help make up my mind to go inside and buy something.

The timing was perfect so kudos Walgreens!


Not every brand has a need nor does it make sense for everyone. However, you can increase your brand awareness while being very targeted and personalized with your customer using this tech.

When thinking of mobile and native apps, think about all the possibilities and how they can work for your business or brand.

If you have any questions around GeoFencing and how it could help your brand, shoot me a message on LinkedIn or Twitter.

Bernie Fussenegger

With more than 25 years of experience in marketing, Bernie is a Director of Digital – Customer Identity. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders —  all while delivering measurable ROI to the business. All comments, opinions, feedback, and views are his own.

Check out these other recent articles

Four Simple Tips to Improve Your Sales Performance

LinkedIn Networking Tips: What’s In It For Me?

How To Use LinkedIn

*SPN would also like to thank this month’s sponsors Cottage Corp & GW DISTILLERY.

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Four Simple Tips to Improve Your Sales Performance

Four Simple Tips to Improve Your Sales Performance

Are you looking to step up your sales performance?  Seriously, who doesn’t want to win more deals?  I am always looking for techniques to help increase my sales in a given month to blow past my quota.  The cycle repeats every month.

Seasoned sales professionals are always looking for ways to improve their sales performance. The business world continues to evolve, so we must adapt or chance being left behind. The more up-to-date we are on technology and changing times the better our sales performance will be.

In a world full of information, it can be hard sometimes to extract the most helpful tips to propel forward in better ways.  Relax, as this article contains four simple yet impactful strategies you can incorporate to achieve better results moving forward.

Icebreakers and Rapport Building

First, you simply can’t rush to get to home plate. To score, you need to slow your roll just a bit. I know the time is ticking and you need sales now. We all do. To get better results, you need to take a moment and get to know your prospect. You’ve heard, “they don’t care how much you know until they know how much you care” before right? This profound truth is paramount to successful selling in our world today. Sensitivity and perceived disrespect are at the high end of the proverbial pendulum. You can lose before you get started if you come off as too aggressive.

People will respond to your desire to show them what you have to offer if they know you are not just in it for yourself. You have to let them see you as a real person before they will open up to you. Humility and staying humble will help with this approach. You can be confident and not be arrogant, so be mindful of your nonverbal communication too. Small changes in how you build rapport and use your body language can have a huge impact on your sales performance.

Do some research before a sales meeting with a prospect so you have ideas on how to break the ice. Check out the social media profiles of your potential clients before you engage with them. You can brush up on what makes them tick and perhaps discover their goals.

A little research can also help you avoid potential landmines too. Don’t feel bad about using public information to improve your sales performance. You are simply adapting to the new information available at your fingertips. Use everything you can to help establish a new professional relationship. Be authentic, remember to smile and don’t talk too much.

Talking less will help your sales performance

We tend to focus far too much on ourselves and our product or service when speaking with potential clients.  Instead, we need to get them to talk to us about what they want and like.  We can tell our friends all about our day and what we like after work is over.  During work, our role is to talk less and listen more, so we know what to say when it’s time to speak. Listening more and talking less is the best way to improve your sales performance in a hurry.

Doors can shut or open wide depending on how we use our verbal communication.  The same is also true of our nonverbal communication. If you want to win more deals, ask questions. Make sure to be a good listener when the potential client is answering your questions. It is so important that your nonverbal cues tell the client you are paying attention and care.

Learn to let your audience do the talking and watch their excitement build as they let you see inside.  This method of questioning will help you further develop rapport too, if not establish a budding friendship. Making friends with your potential clients makes improving your sales performance a whole lot easier.

So how do you apply this technique effectively? Give it about ten seconds after asking a question and the potential client quits speaking before you continue. An awkward silence sometimes leads to the gateway of success as your new friend opens up.

Use open-ended questions to get as much from them as you can.  Sure you need to be mindful of the clock, but if you talk more in the conversation than they do, you have lost.  Basically, you can learn to win more by saying much less.   When it comes to sales performance less is often more.

Benefits to the Potential Client Make the Difference

After you break the ice and discover how to help them specifically, you now are ready to use closed-ended questions and speak in sentences.  You can now start leading your new friend to the solution to their problems.  To gain the most traction, use your words in ways that clearly highlight the benefits your solution offers.  Try your hardest to keep it short and sweet.  Remember to keep terminology simple and your message will hit the mark.

Please don’t discuss feature details, or talk about specifications at all.  Instead, tell them how a feature will help them.  Starving sales reps focus on the product.  The best sales performers adapt.  Your clients’ interest lies in what you can do, not how you can do it.

Show the Win-Win to Close the Sale

Breaking the ice, building rapport and sharing the benefits that will help your potential client are key to increasing your sales.

You won’t win, until you show them how to win.  Are you currently struggling to add sales, but unsure of why your prospects are choosing your competition?  Do you want to know why they are not choosing you?  Many deals are won or lost based on emotion and logic.  Losing deals can come down to simple comprehension of how the purchase helps.

The vendor with a better relationship and the one who explains their value proposition better, will win most sales bids.  If you are losing more often than you win, you should look at the value you are offering.  Consider how well you are explaining the impact implementing your proposal will make.  You might have developed a great solution but need to improve your method of sharing it.  Are you showing them how they will win?  Can they see clearly how you both win when they sign with you?

Clients don’t want to be sold.  Clients want to buy things that help them!  Build excitement, add value, paint the picture of how you will help them get what they want.  Too simple?  No, it’s simply brilliant.  Apply these techniques and close more deals.

SPN Contributor: Ira Bowman

Ira is a proud member of SPN, the founder of #projecthelpyougrow and a 20 year business to business sales professional. As an Account Manager for Californa Surveying & Drafting Supply, Inc (CSDS) and a happily married man with eight children, Ira never lacks for things to do, but writing is one of his passions and helping people is always a top priority.

Other SPN articles with LinkedIn tips

LinkedIn Networking Tips: What’s In It For Me?

How To Use LinkedIn

Win-Win Marketing & Networking

*SPN would also like to thank this month’s sponsors Cottage Corp & GW DISTILLERY.

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How To Use LinkedIn To Grow Your Business & Brand

Learning how to use LinkedIn is crucial due to the 562 million worldwide users. Not to mention the 146 million users in the United States alone. (Facts are from the DMR)

Finding success in business or with finding a job can often come down to what you’re doing on LinkedIn. It can also come down to what you’re not doing on LinkedIn. Therefore, we hope this article helps you learn how to use LinkedIn to effectively.  The tips in this article can help you find a job, build your brand or grow your business.

What is LinkedIn?

“What is LinkedIn” is a question that is sure to cause a lot of debate among LinkedIn users. You’re likely to get 562 million different answers to that question. The many different answers are due to the millions of people using Linkedin successfully. There are many different ways to use LinkedIn effectively so take all advice with a grain of salt.

Think of LinkedIn as a social media platform that is much like Facebook. LinkedIn just caters more toward professionals and fortune 500 companies. Some people make their living due to what they’re doing on LinkedIn.

However, many people miss benefits LinkedIn offers due to missing the beauty of the site. LinkedIn is online 24-7 every day of the year acting as a virtual newspaper. So your profile needs to be online and on point 24-7 too. LinkedIn is a virtual sea of opportunity, so you need to learn how to fish on LinkedIn for jobs, sales or chances to explode your brand. Like any opportunity, LinkedIn is what you make of it.

How LinkedIn is like fishing

I often tell people how LinkedIn is like fishing due to the amount of patience, skill, and luck that it can require to be successful. I also compare LinkedIn to fishing because you need to make sure you are using the right bait, hook, and boat to catch the fish of your choice.

  1. Your bait: Look at your engagement as your bait, because of the fact that no one does anything until you engage. The content, comments, and replies you put out there all equal your bait. Every time that you share or engage on content you’re putting bait out into the LinkedIn sea.
  2. The hook: Your name, profile picture, and LinkedIn title all act like the hook in this fishing analogy. They together to form the hook due to how they all should make the reader want to know more.
  3. You need a good boat: Your profile summary is like the boat because you should be able to eat if you get the right fish this far. The summary needs to help people identify what you can help them with right away. Everyone that is looking at your profile is taking time out of their day to learn more about you. Make it count for something. Make sure you catch all the fish that make it to the boat.

In short, you want to make sure you are using the right bait so you catch the right type of fish to fit your needs. A person looking for people to buy Grunt Style shirts should be posting something entirely different than a person looking to attract C-level executives. If you’re looking to attract C-level executives you should be engaging or sharing content that has a focus on business.

Join the Service Professionals Network (#SPN) social media groups on LinkedInFacebook and Google+

These groups are full of small to large business owners and entrepreneurs from around the world.

How to  use LinkedIn for branding, sales, or finding a job

There was a time when nearly everyone was using LinkedIn just so they could find a job. Now, people are learning new tricks on how to use LinkedIn for branding, sales, or building an audience. The days of being able to ignore your LinkedIn profile are long gone in a lot of professionals circles due to what the platform offers.

The bigger your network is on LinkedIn the easier it is to find a job for many reasons. However, having a big network doesn’t mean you are automatically going to get the job of your dreams either. People really judge a lot about you depending on what you put on your LinkedIn profile. They also look at your recent activity. People that hide their activity tend to get taken less seriously too, so it tells you the value behind having a strong profile.

Here are our 10 best tips on how to use LinkedIn correctly:

  1. Complete your profile: The more complete your profile the easier people can find you. The more info on your profile you have the more people have to see how you align with their needs. The more complete your profile the more you stand out.
  2. Customize your LinkedIn URL: It is so much easier to remember your Linked URL when it is custom. Use your brand name or full name if possible.
  3. Choose the right profile pic: A picture is worth a thousand words so put some serious thought into what your profile picture says to those that view it.
  4. Make sure your LinkedIn headline (title) doesn’t suck: Do not use generic one-word terms in your LinkedIn headline. Your headline should be interesting.
  5. Do keyword research: The skills you list and the words you use in your profile summary dictate how people find you. Make sure the skills you list and the words you use in your summary help your target audience find you. Use all 50 skill slots make sure to also focus on industry terms.
  6. Use every bit of your summary space: Your summary is the place where you share your story and convince people to help you with your goals. Make it count.
  7. Facts don’t lie: Have you done something really cool? Write about it in your summary. Facts don’t lie and they can help paint a picture.
  8. Be Nice: You should always be real and really nice, if possible. If you can’t be both real and really nice, then consider the option to ignore.
  9. Don’t Be Cliche: Don’t use buzzwords everyone else is beating to death. Just be you and tell your story. Let someone else tell everyone how to discover their inner why.
  10. Get personal: Make a friend and make a sale is an old-school piece of advice that also applies to LinkedIn.

Want more info on how to use LinkedIn? Check out these LinkedIn Networking Tips.

LinkedIn Networking Tips

Joining groups is a great way to learn how to use LinkedIn for your industry

It is no secret that I’m a big fan of networking groups on Linkedin. However, I’ve also been a fan of groups since the earliest social networking sites. I’m not new to the sharing-is-caring mindset so the value in LinkedIn groups is pretty evident to me.

Microsoft buying LinkedIn had a lot to do with Reid Hoffman. See, Reid is a person that knows a lot of people in the tech industry and a lot of people in tech know Reid. This has a lot to do with Reid’s experience in this tech industry, but it also wouldn’t be possible without his focus on networking. Joining groups on Linkedin is by the easiest way to build your LinkedIn profile and name within your industry. Reid made it easier for professionals like us to network like professionals like him by making groups on LinkedIn possible. Take advantage.

You can join a lot of different groups on LinkedIn so don’t be shy about joining and engaging in many different groups. Joining networking groups like the Service Professionals Network group on LinkedIn can help you grow a broad audience. Groups built around your industry will help you get knowledge and build connections that may improve your business. It also doesn’t hurt to join digital marketing groups to get info on how to succeed online.

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How To Submit Content To SPN

If you want to submit content to SPN this article will help you understand the way to do it. Learn how to submit content to SPN here:

SPN contributor guidelines

We know there’s a lot to process, so here are cliffsnotes on the SPN contributor guidelines :

  1. We are looking for original content. Stories that have been done hundreds of times hold no interest to us. It has to be different.
  2. Back up what you say with factual information, personal stories, and well-known examples. Mix in published research with links to your sources.
  3. Do not submit content that is published anywhere else. You will be banned as a contributor. Articles must be original and exclusive. We don’t want old book reports or blogs.
  4. You must disclose if you took any payment for mentioning a person or business in the article. If you have a business or financial relationship with any individuals or companies that you mention you need to disclose it.

Being a contributor to the Service Professionals Network is something to be proud of. Please read through these guidelines and expectations prior to submitting content for publication. You can submit articles through our info-at-email address anytime.


1. What we want from SPN contributor writers

Length: We will not consider anything less than 500 words for any reason. Pieces running between 700-800 words are great, but longer is OK if the content is good. More than 1,200 words is usually too much.

Topics: SPN is looking for content that educates, entertains and motivates people to make the world around them better. Articles that inspire, teach and give actionable advice are likely to go live on the site. Sales, business and life tips are great. We are less likely to publish political or religious pieces at this time unless they are really good.

Unique content: We do not want unoriginal content of any kind. If it is online somewhere we do not want it. Do internet searches on your topic and make sure you are offering a unique perspective or take-away.

What is your personal experience? Did your trials and tribulations teach you more than the most? How do you see things differently? Tell us a good story.

What is something only you can write for SPN? Do you have special insight into your industry, marketing trends, financial news or anything like that? If you have insights you think can change the world feel free to submit your article to our info-at-email address.

Submit content that is actionable & trustworthy

Is It Actionable: Stories that don’t teach or offer something readers can apply to their lives probably won’t be approved for publication. Advice is tips that users can put into action as soon as they read it. If you have solutions to common problems or communication issues our readers will most likely love your article. Therefore, we will most likely publish it.

Is It Trustworthy: Wikipedia is a great reference for some definitions of certain terms, but it also crowdsources information. Cite credible websites and sources of information to boost your odds of getting your article to print. Your website link in the about author section is one thing, but choose other info sources for your article. Trusted sites with additional information on your topic are good to cite.

Influencer Interviews: Before you schedule or do an interview for your article contact us, so you do not waste time. SPN does not want duplicate articles and we will not publish interviews on people that are not known influencers unless they are doing something special to help the world. We will also highlight members of the #SPN social media groups on occasion.

*SPN does not employ contributors, so do not represent otherwise. You can say you are a contributor to SPN if you have a published post.

2. Things to do prior to submitting an article

Ask to be a contributor. Every user of this site can be made a contributor, but you are not an official SPN contributor, until one of your articles are published in the main news feed. You can submit your articles by simply posting them in the contributor back office. Our editors will see them and begin the publishing process. We do not publish posts that don’t make the grade. Use the Yoast tool to write your post.

Proofread your article. The easier you make it on the editors of SPN the more likely your article is to be published. We will not accept articles with a ton of typos, spelling errors or bad grammar. The SPN team will not accept articles without proper capitalization, grammar or punctuation. Check your article a few times prior to submitting it.

Make sure it is original work. We do not want articles that are anything but original. Anyone that sends us content that was online somewhere prior to submitting us the article will get banned.

Backlink your sources. Having links to back up your information will give your writing a boost. It will provide more credibility and improve your odds to get your content on SPN. If you don’t cite sources your article will not go to print. Disclose who you are interviewing, quoting or citing every time. We want to know who said it first.

Disclose any and all financial ties. If you are getting paid to do a marketing piece about someone and your article goes to print you need to disclose it. Disclosing your financial ties is very important to SPN and our readers. Contributors that do not disclose payments or financial dealings to SPN and our readers will be banned. If you have questions about this, then contact us. Win-Win marketing and networking deals should be disclosed as well. SPN reserves the right to not publish any article at any time. We can also take down articles at any time, so keep that in mind, if you are trying to sell links on our site.

Submit content in the right format

Tell us if it is a time sensitive. Articles with a trending topic or time requirements might move up in the line depending on the piece. It is also best to let editors know when you submit content it is time sensitive.

Don’t overdo the self-promotional stuff. By all means mention your company, skills or anything that may show your expertise. It is great if this info helps tell your story or verify your knowledge. The idea is to provide education more than advertising. Articles that promote too much won’t be likely to make it through the cut. One or two links to your business, Amazon products or whatever is cool, but we will delete excessive links.

Use Microsoft Word: We will only accept articles in word format with appropriate hyperlinking at this time. We don’t want to cut and paste things before we consider them for publication. We also do not want to do your hyperlinking.

For your author profile: Go to our contributor tab and look at what we expect. Submit your image, links and bio to the info-at-email address.

3. What to expect after you submit content

  1. SPN does get a large volume of submissions, so please expect a response with 4-8 weeks. Any submissions over two months old are unlikely to print.
  2. If we approve your article we need a headshot (high quality only) and a couple sentences for your bio. We can also post your social media links and hyperlinks to books for sale or your website.
  3. Accepted articles will also most likely require edits or revisions. We will send back suggestions with your article if it makes it into serious consideration. Once you make changes you can resubmit the article for further review. You will receive an email alert when your piece runs.
  4. Once we approve the article for posting we will message you to let you know, so you can promote it.

4. Style matters

  • Punctuation matters, so be mindful of where you place commas, exclamation points and no use of emojis.
  • No double space after sentences or excessive spacing between paragraphs.
  • You need to include commas, periods, exclamation or question marks to go inside quotes.
  • We will not do the hyperlinking for you. Do not post your URLs next to words you want us to hyperlink for you.
  • Don’t use paragraphs that are longer than 150 words.
  • Do not use a lot of one line paragraphs. Two to Three sentences are ideal for a paragraph.
  • Avoid having more than 300 words between subheadings.
  • Use subheadings (h2 headings) to break up your article and illustrate different points.
  • Be mindful of how you use abbreviations, acronyms and jargon our audience might now be familiar with. Spell things out as much as possible and avoid acronyms that may have double meanings.
  • Do not use links in subheadings or excessively throughout your article.
  • Don’t make it all about the women or the men. If you must use “he” or “she” to illustrate a point do so. However, pluralizing your pronouns will go help your article resonate more with both genders. Words like “they,” “them” or “they” often work much better than “he” or “she”.
  • Consistency matters. Make your story and style consistent and easy to follow.
  • Don’t kick a dead horse. Avoid using the same words and making the same points repeatedly.
  • The only time you write out numbers that are larger than 10 is at the beginning of a sentence. The only time you write out numbers under ten is when they appear with the word percent.

Thank you for being part of SPN. We also want to thank you for taking the time to learn how to submit content to SPN.

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Win-Win Marketing & Networking

If It’s A Win-Win It’s #SPN!

Win-Win is a basic concept, so a lot of people are really starting to get it. In this blog, we will cover win-win marketing and win-win networking. This material can change your life, so take it seriously and please feel free to contact us with questions.

The #SPNgroup on LinkedIn is how the Service Professionals Network #SPN project got its start. Mike O’Connor began the #SPN project, so he could help promote good causes and people. That mission is the same today.

The only real rule in the #SPN project is the Golden Rule. The #SPN project has three social media groups that all offer their own advantages. For example, the Google+ community is great due to the #SEO value plus ones from other SPN members gives your website and images.


Join the Service Professionals Network (#SPN) social media groups on LinkedInFacebook and Google+.

These groups are full of small to large business owners and entrepreneurs from around the world. Shopping our Amazon links help SPN help others.

Win Win Marketing

A lot of people are starting to see the power of win-win marketing. The power is obvious due to the rapid growth of companies that use win-win marketing. Companies like Motor City Spindle Repair, FYI and charities like the URTFC are growing rapidly through win-win marketing.

There are more companies and charity organizations every day that are using win-win marketing to grow through social media and direct sales. These companies are growing due to their engagement on social media. They work together within their own companies. Their companies also work together to help promote each other through social media. They build tribes of people with common goals. The #SPN project is home to a lot of tribes and a big tribe for all like-minded people.

Motor City Spindle Repair really has it down better than about anyone. Ted Ladzinski has grown his business a lot by getting his team going on social media. Their growth really took off, when they all bought into the Win-Win growth mindset. Everyone in this picture really does have all that experience and they also help their company grow through win-win marketing on social media.

What is Win-Win marketing? How does it work?

Win-Win marketing is not as hard to figure out as it may seem.  There is strength in numbers and people can build much large social media audiences by joining social media groups like those in the #SPNproject.  Join the Service Professionals Network (#SPN) social media groups on LinkedInFacebook and Google+.

Joining the #SPN groups is not enough though. You also have to share content and engage with the content of others. The place where most people fail in social media is the act of reciprocity. It is one thing to share great content, but why should people care?

Sam Hurley with OPTIM-EYEZ is the master of it paying back social media love as you can see through his Twitter feed. The guy didn’t even have a website, but he had a growth mindset, so he became the number one digital marketing expert in the world. Sam was featured in Forbes, Entrepreneur, and Inc. all without even having his own site up. He did this by working hard, providing value and also by playing the win-win game. His growth is built on a foundation of kindness and playing well with others.

Therefore, it should be no surprise that he is a big inspiration behind the term win-win marketing.

Grunt Style does Win-Win marketing

Grunt Style and some of their brand ambassadors like Top Rated MMA use win-win marketing to sell their products and services. They also use win-win marketing to help raise money and awareness for good causes. Take this t-shirt drive to help save Rachael Blaze’s life and raise awareness for breast implant illness for example. (shirt drive is over now)

Top Rated MMA even donates 25% of all their profit directly to Hire Heroes USA.

Thank you for helping Save Racheal Blaze’s Life, Grunt Style!

American consumers see the brands that take care of their veterans and support good causes. The more companies work to exceed expectations the better the world will be. People are tired of helping big companies that don’t give back to the people that buy their products and use their services. It’s not all about the quality t-shirts or even the bacon or beer guarantee. It’s the way that they go to bat for the little guy and drop a rope down to help people rise. That is why the Service Professionals Network is proud to support these companies and social media personalities.

No one should care why you are helping people. The point is that you’re helping people when a lot of companies and people, in general, are looking out for number one only. It is refreshing and endearing to see brands both large and small doing what they can to help people.  Paying it forward and manners are making a come back, because of companies that practice win-win marketing.

These brands know it is more about helping people than it is just helping the bottom line.

Win-Win networking

People want to know the difference between win-win marketing and win-win networking, so here we go. When you are marketing a good cause or a company that is promoting a good cause you’re practicing win-win marketing. There is an immediate mutual benefit between two or more parties in win-win marketing.

With win-win networking, the reward isn’t immediately financial or necessarily relating to business. Win-Win networking happens when two or more parties began a relationship that isn’t based immediately off the bottom line.

When you’re engaging on a social media post that doesn’t directly lead to improving your business, then you’re networking. You are also helping your contact with their marketing. You’re helping them win in a lot of ways. When that person comes back and engages on your social media posts, then they are helping you win.

With Win-Win networking different parties are engaging at the same events or on the same social media posts. That doesn’t mean they share a mutual interest other than helping each other through networking.

Please feel free to help support #SPN by shopping on Amazon here.

If you want to learn more about win-win marketing and win-win networking opportunities with #SPN, then please contact us directly.

SPN is a proud marketing partner of Monat. We can help anyone looking to get started selling the #1 hair care products & work-from-home opportunity.

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Data Center Climate Solutions

Data centers are growing as rapidly as bandwidth and other computing needs grow. Therefore, data center climate solutions are also in more demand.

These data centers produce a fair amount of heat due to all the running hardware. These data centers start to break as the heat rises, so it’s important to have the right data center climate solutions in place. Heat issues destroy data centers. Data centers that stay cool stay running and making money.

Data centers tend to start out small with just a few racks in a server room. There isn’t typically a lot of thought put into cooling systems, because of the humble beginnings. However, the need for good cooling systems grow as the data center does. HVAC companies that specialize in data center cooling in Chicago are growing too!

The bigger the data center becomes the more heat it produces. Servers will slow down and potentially break down completely, if there is too much heat. The same is also true, when the servers become too cold. Therefore, it’s vital to have quality data center climate solutions in place.

Different data centers have different heating and cooling needs due to their size and the amount of heat produced by their servers.

If you manage a data center you know even a brief breakdown can spell disaster for your business. Keeping data centers running cool is vital, because the data is usually we really expensive. That doesn’t mean it has to cost a lot to maintain climate control.

Here are 3 tips to help manage heat in data centers and keep servers fully operational:

  1. Vent Properly: you can greatly reduce the amount of energy and work needed to cool a data center, if you use vents to remove heat. You can also use existing HVAC vents. A good commercial HVAC company will give you a free estimate. A good data center cooling specialist knows where to look to reduce the impact of heat sources.  Baseboard heaters, lights, people and the equipment itself all produce heat. Reducing the heat these sources produce also reduces the data center cooling cost. Keep the air moving.
  2. Know the affects of your HVAC system: It’s important to understand the affect the building’s HVAC system has on the data center cool.  Most buildings use HVAC systems in cycles to conserve energy and this can be very costly for a data center. Knowing how the building’s HVAC system affects the temperature of the data center is important, because it helps to properly plan a solution.
  3. Remove extra heat sources: It is costly to keep a data center cool, so it makes sense to eliminate as many unnecessary heat sources as possible. Finding and minimizing extra heat from these sources is the most efficient and quickest way to save on energy cost. It has to go, if it produces heat.

Commercial HVAC Specialist Help

Data centers dedicate a lot of money to keep their servers cool, so it makes sense for them to build relationships with the right commercial HVAC company. Keeping data centers cool increase the lifespan of the equipment while also decreasing chances of malfunction.

Keeping data centers cool is so important that big companies like Microsoft are using self-containment data center systems. Most smaller data centers can’t do that, so it’s important that they find local HVAC companies that specialize in cooling data centers.

Data Center Cooling Systems

Most tech companies understand the importance of having good climate solutions for their data centers. However, they also need to consider the cost and reliability of their cooling systems.

There are constantly new methods and cooling tech in this field, so it pays to have a commercial HVAC company that specializes in data center cooling systems in your contacts.

HVAC Professionals Specializing In Data Center Climate Solutions

The tech field is booming. The demand for HVAC techs focusing on data center climate solutions are keeping pace. There are more college courses on data center cooling every day.

The tech field only accounts for about 2% of the total HVAC employment, but that percentage is going to be increase. The Individuals looking to specialize in data center climate solutions can expect a good career.

Let us know, if you want us to review a data center cooling company. We are glad to review different local home and business services. Thank you for reading and have a  great day!

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How To Find A Good Lawyer

The Service Professionals Network wants to help you know how to find a good lawyer.

Whether you need help with estate planning, immigration, DUI defense or any other legal representation you need a quality attorney with enough experience. There are countless lawyers to choose from, so it can be difficult to find the best lawyer.

Make sure you find the best lawyer for each unique situation, because lawyers come with different experiences and skills. The Service Professionals Network knows how difficult it can be to find the right attorney. Therefore, we feel sharing this info on how to find a good lawyer can help in your time of need.

10 Tips To Find The Best Defense Attorney:

  1. Not all experience is the same: There are many different types of law offices and lawyers that specialize in certain types of legal practice. Make sure that the lawyer you consider to represent you have experience relevant to your case. For example, you don’t want a lawyer that does tax law doing your divorce. Everyone needs practice for improving, but you don’t want a lawyer using your case as practice. Go with an attorney that has plenty of real-life experience handling cases like yours.
  2. Get a hungry and competitive attorney: There is big difference in an attorney applying knowledge and education versus one going to war to win. When going to war or court it’s important to go with all guns blazing, so get a hungry lawyer. Lawyers like all of us have ups and downs in their lives. You don’t want to have an attorney representing you that is dealing personal issues or hates their job.
  3. Listen To your feelings: Trust your gut, when considering an attorney, because the jury may get the same impression. Make sure the attorney is both a good speaker and LISTENER also.  A lawyer that listens intently to you explain your case is less likely to miss details. That lawyer probably also cares more than an attorney that is rushing you. Go with the attorney that seems to care about you as much as winning the case. A good attorney will give you options and advise you on what they feel is best. Get a different attorney, if you feel uncomfortable during the initial interview.
  4. A good law office is better than a good attorney: It takes a village to raise a child and a team to win a legal battle. There are attorneys that do good on their own, but getting ready for court is much easier with a team. What happens, if you hire a single attorney that gets sick or can’t make it to court for whatever reason? It’s never a bad idea to ask a lawyer to meet their administrative staff, paralegals and other lawyers on their team.
  5. Look for genuine confidence: Lawyers tend to have less than a stellar reputation, because there are a lot of lawyers that make grand claims only to under deliver at court. Be concerned, if an attorney is making promises or guarantees, because there is always risk, when it comes to law and legal proceedings. You want a lawyer that is will build a strong case through strong preparation. Make sure to ask any potential attorney how they would go about handling your case, before you decide to retain them as legal representation.
  6. Good Communication: Hire a lawyer that takes the time to listen to your story and gives you all the time you need to understand what is going on. Having a lawyer that communicate in court is a must, but you also need an attorney that communicates well with you. You want an attorney that speaks and writes like an attorney, when needed, but also knows how to communicate with you.
  7. Check References: Great lawyers tend to have a great reputation, so make sure to check references and online reviews. Asking friends and trusted associates for a lawyer they recommend is great, but you should also check them out online too. Even the best lawyer may have a bad review or two, but the good should outweigh the bad.
  8. Make sure the fees make sense: You may not always get what you pay for, but you always pay for what you get especially with lawyers. An experienced attorney typically cost more than a lawyer fresh out of law school, but a good lawyer also tends to cost more than an average one. Do your homework on your attorney and their fees to make sure they’re charging reasonable fees.
  9. Check with the bar: It’s never a bad idea to check with the State bar association and public records to insure your attorney doesn’t have serious complaints. You also want to make sure there aren’t on-going disciplinary actions that may interfere with how you’re represented. Most local bar associations also have a free referral service that help you find the best attorney to suit your case.
  10. Find a lawyer with serious court time: Going to court is never cheap and usually has big consequences tied to it, so make sure you have an attorney that isn’t afraid to go to court. Make sure your potential lawyer isn’t afraid to go to trial and has the experience to represent your successfully.

Law Offices That The Service Professionals Network Refers:

Illinois- Jaleel Law P.C. is located in central DuPage county, but they represent clients in trial and appellate courts across the state. Some of the courtrooms they work include: Daley Center; 26th and California; Bridgeview; Skokie; Rolling Meadows; Maywood; Markham; and all the branch courts in Chicago Cook County; Du Page County Wheaton Courthouse; Kane County and the Northern District of Illinois along with all 5 Illinois Appellate Courts and the 7th Circuit Court of Appeals.

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